Common project of Personal Press Project and the Studio of Young Artists Association: 1 x 1 BILLBOARD –
GIANT POSTERS OTHERWISE |
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"Theoretical" description, short introduction of the situation from an aesthetic perspective
Giant posters form a relatively new
stratum of the urban civilisation’s visual side. They have become
part of the city dweller’s everyday life, their realm of experiences.
They continuously alter the cityscape; they constitute an unvaried topic
of conversation from passer-by’s to aestheticians.
The 1x1 Billboard – Giant Posters Otherwise project makes it possible
for the various non-finance-based artistic approaches of the phenomenon
of "the picture" to reach the public regularly in quarterly
periods, instead of the finance-based context of the present giant poster
market. Since the members of the Studio of Young Artists Association
are career-starting artists who, resulting from their position in society,
react more sensitively than the average to sociological problems and
conflicts involving minorities, they create works of art that are able
to influence the attitude of the wide public in an ethical as well as
aesthetic sense. (Here we have to mention that this "intervention"
would not be one without precedent – and now we could list the
artistic actions in the field of commercial advertisement, but we have
no means to do it here -, however, in case of the "Giant Posters
- Otherwise" project a constant opportunity is provided for the
unique to present itself to the public.)
History of the project
In 1997 PPP turned to the Studio of
Young Artists Association with the appeal that they cooperate in the
realisation of the above project and provide the required institutional
background. Following mutual consent, the representative of PPP appealed
to the City Protection and Development Committee and the Cultural Committee
of the Budapest City Council with the request that they provide a site
out of the public spaces of the capital that is relatively busy and
already contains a real commercial giant poster. (By this we wished
to manage that they put the site at our disposal without a leasing fee,
since the project’s purpose is non-commercial.) After obtaining
the support of the City Protection and Development Committee and the
VII. District Council’s Cultural Committee and the construction
permit, the execution was done by a private enterprise at short notice
and with considerably favourable conditions – almost as a sponsoring
service.
Following this, PPP and the Studio of Young Artists Association invited
applications for a public competition through a circular for young artists.
We convened an independent panel of experts for deciding about the submitted
plans and ideas, where PPP and the Association were both represented
by one member. The giant posters of the winners were presented to the
public for a three-month period each.
With the support of the National Cultural Program Fund and other companies,
1x1 Billbboard and the first poster, the giant poster of the Personal
Press Project were unveiled on 15 May 1998. The poster was followed
by further two until the first quarter of 1999: the works of Kriszta
Nagy and Szabolcs KsPál.
Since January 2000 we have been inviting applications for the members
of the Association every year, for quarterly periods. The submitted
applications are still decided about by an independent panel of experts.
Between 2000-2002, further five posters were realised with the support
of the National Cultural Program Fund: those of Endre Koronczi, Tibor
Gyenis, Nándor Hevesi, Antal Lakner, Géza Nyíry
and Ferenc Kiss. Following this, the posters of Jérémie
Gindre were installed in the framework of the Studio’s Genf-Budapest
exchange program.
Further information: Bakos Gábor: gbakos@c3.hu
Posters presented so far on 1x1 board:
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